Our name is made up of the words “w(h)ite” and “blaze”. While “w(h)ite” touches on aspects such as lightheartedness, new beginnings and clarity, “blaze” acknowledges the emotional-passionate side of sport and stands for power and will, for the fire that burns in all athletes and drives them.
“To blaze a trail” also means to pave the way, to boldly go ahead and start a movement.
This is exactly what WITEBLAZE stands for: we create a new awareness, stand for a new approach and look to continually challenge pre-conceptions- all through our unique passion for sports and activity, and always
through the human touch.
