WITEBLAZE

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The brand

We create a new awareness

Our name is made up of the words “w(h)ite” and “blaze”. While “w(h)ite” touches on aspects such as lightheartedness, new beginnings and clarity, “blaze” acknowledges the emotional-passionate side of sport and stands for power and will, for the fire that burns in all athletes and drives them.

“To blaze a trail” also means to pave the way, to boldly go ahead and start a movement.
This is exactly what WITEBLAZE stands for: we create a new awareness, stand for a new approach and look to continually challenge pre-conceptions- all through our unique passion for sports and activity, and always
through the human touch.

The idea

Buy less but better

Changing market conditions, “buy less but better”, a rethinking towards cross-functionality, and last but not least, our own experience as athletes have clearly shown us the direction.

“Not too much, not too little” – this is precisely the principle behind WITEBLAZE. This means high functionality, uncompromising quality and a tidy design.

WITEBLAZE stands for the contemporary sports experience, which also accompanies you through everyday life and leisure - geared towards today‘s active lifestyle.

Our Claim

Opening Horizons

WITEBLAZE enables you to view the world in a mindful way and gives you the possibilty to practice different sports activities under one roof. It gives you flexibility in your choices and broadens your mind to a new, mindul way of buying sports products and viewing life.

With WITEBLAZE, you don’t just buy sports articles, but you are part of a change of mentality and lifestyle choices…With WITEBLAZE you open your horizons!

Product & design

A 360° approach

WITEBLAZE offers a 360° approach to equipment, footwear and textiles.
Our focus is on straight lines, lightness, a clean and timeless design language to deliberately create crossover possibilities with many of
our products. Carefully selected materials and thoughtfully designed expert products effectively round off our portfolio.
The design language and colour worlds used are selected to appeal in the long term.

WITEBLAZE is for everybody

WITEBLAZE combines all relevant sports under one roof.

We always keep the needs of modern athletes in mind, so it does not matter how intense or advanced a sport is or whether it takes place indoors in the gym or out in the mountains in windy and different weather conditions. With WITEBLAZE, we are not only addressing outdoor enthusiasts or keen runners, but also urban fitness enthusiasts. We are versatile and
yet always clear.

We are the brand for everyone who is looking for quality products with a timeless design that are fun but also offer performance.

Fueling Every Moment And Opening Horizons: The WITEBLAZE Lifestyle

Fitness Training

With WITEBLAZE, we are not only addressing outdoor enthusiasts or avid runners, but also urban fitness lovers.

Go to new places

travel

WITEBLAZE is all about the feeling of freedom, passion and joy that comes exclusively from sport, about carefree fun, inner balance and that very special state of mind.

outdoor

"To blaze a trail" means to pave the way, to courageously
to lead the way and set a movement in motion.

Sportstyle

We are versatile and yet always clear. We are modern, pragmatic, multifunctional, performance-oriented and direct.

Train hard and relax

OUR ORIGIN

WITEBLAZE was born out of the desire to initiate new ways of thinking.

Directly from the heart of Europe, we develop durable products as a team of
athletes, we develop durable products.

We share our passion for sport and the ideal product with our community
with our community and develop sports products with attention to detail
products that are often versatile and always minimalist in their approach.
in their approach.

Don't just buy less, buy better.

Yoga

WITEBLAZE embodies peace of mind, flexibility and the
the connection between body and mind. Our yoga products
are designed to provide comfort and freedom of movement
and allow for a calm and harmonious practice.

Train hard and relax

WITEBLAZE describes pushing your body to the limit, reaching the next level and realizing your goals.

Swim

With WITEBLAZE, swimming becomes a liberating experience. Our equipment is designed to improve performance in the water, offering hydrodynamics, comfort and endurance.

Running

WITEBLAZE makes every run an exciting journey. Our running products are designed to optimize performance, offering lightness, support and durability for every runner.

To blaze a trail

Our stance on sustainability

In our effort to act more responsibly, we rely on lasting partnerships with family-run businesses and regional service providers. This enables us to influence fair working conditions, which are regularly and predominantly verified by amfori BSCI in the production facilities.

In our endeavours to act responsibly, we build on long-term partnerships with family-run businesses and regional service providers. Our production facilities are regularly and predominantly audited in accordance with amfori BSCI. The conscious use of resources plays an important role for us. In order to keep our ecological footprint as small as possible, we pay attention to a conscious approach to travel, reduce sample production to a minimum and work intensively on optimising production processes. We are increasingly focussing on the responsible use of raw materials.

Raw materials

Focus on PFC-free materials and environmentally friendly packaging

Production

Whenever possible in Europe

Our products

Durable, can be combined in a variety of ways, maximum comfort

OUR VALUES

Careful in our decisions.
Careful in our thinking.
Respectful of the environment and nature.
Focussed on thinking ahead.
Mindful in life.

Guided by a multi-layered vision.
Less is more.
Sports products that work.
Across many activities.
Cross-functional and specific at the same time.

What drives us is our passion for sport.
Always lively, always authentic.
Pro-active and performance-orientated.
By athletes for athletes.
Performance in a clear design.

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Contact

Send us a message via the contact form. We will get back to you as soon as possible.
Contact us

SPORT 2000 International GmbH
Nord-West-Ring-Str. 11
D-63533 Mainhausen
Germany

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