Our name is made up of the words “w(h)ite” and “blaze”. While “w(h)ite” touches on aspects such as lightheartedness, new beginnings and clarity, “blaze” acknowledges the emotional-passionate side of sport and stands for power and will, for the fire that burns in all athletes and drives them.
“To blaze a trail” also means to pave the way, to boldly go ahead and start a movement. This is exactly what WITEBLAZE stands for: we create a new awareness, stand for a new approach and are constantly rethinking the
term “sports equipment”. We are not only addressing outdoor enthusiasts or avid runners with WITEBLAZE, but also urban fitness lovers. We are versatile yet always clear. We are modern, pragmatic, multifunctional, performance-oriented and direct.